Gender Equality
In a definitive masterstroke of academic and industry synergy, the National Business School, TUF ignited a beacon of inspiration with its high-profile panel discussion, ‘Empowerment through Innovation and Expansion.’ This was not merely an event; it was a landmark celebration of International Women Entrepreneurship Day, on 20 Dec 2025, serving as a bridge between the titans of today’s industry and the visionaries of tomorrow. By convening a powerhouse of female leadership within the hallowed halls of TUF, the university has reaffirmed its position as a vanguard of change, dedicated to shattering glass ceilings and nurturing the unstoppable rise of the woman entrepreneur.
A Convergence of Excellence: The Panelists
The event featured an elite lineup of women who have redefined success in their respective sectors. These trailblazers shared raw insights into the challenges of the modern marketplace and the strategies required to overcome them:
- Khadija Azhar – Marketing Director, Gaye Soap Azhar Corp
(Focus: Brand Heritage and Market Evolution)
Ms Khadija spoke on the delicate balance between maintaining a legacy brand and innovating for a younger demographic. She emphasized that "Empowerment in marketing comes from authenticity; a brand must grow with its consumers without losing its core identity." She advised students to use data-driven storytelling to keep traditional products relevant in a digital-first world.
- Anisa Javaid – Director, Latte E Te
(Focus: The Experience Economy & Customer Loyalty)
Representing the hospitality and lifestyle sector, Ms Anisa highlighted the shift from "selling a product" to "curating an experience." She noted that "In the modern market, your greatest asset is the emotional connection you build with your community." She encouraged students to view every customer interaction as an opportunity for brand advocacy.
- Hamail Hassan – Owner, Eagle Elite
(Focus: Operational Excellence & Leadership)
Ms Hamail focused on the grit required to manage large-scale operations. She shared insights on the "Lean Leadership" model, emphasizing that empowerment begins internally. "To scale a business, you must first empower your team. A founder's role is to build a culture where innovation is rewarded at every level of the hierarchy."
- Rameen Anwar – Communication Manager, National Incubation Center
(Focus: The Startup Ecosystem & Access to Capital)
Ms Rameen provided a strategic overview of the support structures available for young entrepreneurs. She demystified the process of incubation, explaining that "The gap between a student project and a viable business is bridged by mentorship and the right communication strategy." She urged students to leverage platforms like the NIC to refine their pitches and secure investment.
- Sidra Asad – Owner, Kitchen Palace
(Focus: Niche Domination & Digital Entrepreneurship)
Ms Sidra shared her journey of turning a niche passion into a thriving enterprise. She focused on the power of "Micro-Influencer Marketing" and community building. "Empowerment for the modern woman often starts at home but scales via the smartphone. Don't wait for a physical storefront; your digital presence is your global headquarters."
"Empowerment isn't just about starting; it's about the resilience to grow and the vision to scale globally." — Panel Consensus
Spotlight on Student Innovation
In addition to the intellectual discourse, the event featured a vibrant Startup Project Display at the Cafe Ground. This exhibition allowed NBS students to showcase their own ventures, receiving direct feedback from the guest speakers. The display served as a testament to the practical, entrepreneurial spirit being nurtured within the university.
The "Empowerment" panel discussion was more than just a commemorative event; it was a catalyst for change. By bridging the gap between academia and industry, The University of Faisalabad continues to equip its students—particularly young women—with the confidence and strategic mindset required to lead the global business landscape of tomorrow.
