The program is developed to achieve the following objectives:

• To generate an extensive coherent body of knowledge, with depth in the underlying principles and concepts of interdisciplinary subjects including creative coding, photography and animation, editorial, advertising, illustration, publishing, interactive, new media, packaging, identity, experience, motion graphics, installations and exhibitions.
• To develop cognitive skills of individuals to critically analyze, consolidate and synthesize knowledge to identify and solve problems with intellectual independence and cultivate communication skills to present coherent and independent exposition of knowledge and ideas.
• To reflect the application of acquired knowledge and technical skills with responsibility and accountability for own learning and professional practice and in collaboration with others within broad parameters.
• To demonstrate a sound and critical understanding of various theories of visual design and their relationship to design history, design practice and broader theories of culture and knowledge and its implications in exploring design situations and outcomes for a range of contemporary scenarios.
• To curate skills and knowledge of the practices, languages, forms, materials, technologies and techniques in the graphic design discipline and apply these relevant skills and knowledge to produce and realize works, artefacts and forms of design expression through creative, critical and reflective thinking and practice.