Dr Muhammad Rizwan Chaudhary is a distinguished academic currently serving at the National Business School within the Faculty of Management Studies at The University of Faisalabad. A specialist in agricultural and business economics, Dr Rizwan earned both his PhD and his Postdoctoral training from Huazhong Agricultural University in China, a background that provides him with a unique international perspective on global market dynamics. With a robust research portfolio, Dr Rizwan has successfully completed four major research projects and has published 29 Scopus/WoS indexed publications. His work is widely recognized in the academic community, boasting 745 citations and an H-index of 10. Beyond his own research, he is dedicated to mentoring the next generation of scholars, having already supervised one PhD candidate to completion. Dr Rizwan’s multidisciplinary research bridges consumer psychology and economic policy, with core expertise in Consumer Behavioral Analysis, Digital Marketing, and Food Security Policy.