Dr Muhammad Rizwan Chaudhary

Academic Information

Field of Interest

• • Consumer Behavioral Analysis
• • Digital Marketing and E-Commerce
• • Business Management
• • Production Risk and Management
• • Food Security and Nutrition Policy Research

Books / Chapters / Manuals Published

• Year 2019
  "The Future of Cross Border E-commerce". Akinik Publications New Delhi | 9789353357467

Significant Research Publications

• Year 2023
  "How price labeling strategy affects consumers' purchase intention? The role of perceived price difference in price assessment". Asia Pacific Journal of Marketing and Logistics | https://doi.org/10.1108/APJML-11-2022-0917
• Year 2022
  "Role of nutrition information in acceptance and willingness to pay for biofortified cereal food: implications for better health and sustainable diet". Nutrients | https://doi.org/10.3390/nu14163352
• Year 2022
  "Exploring the role of agricultural services in production efficiency in Chinese agriculture: a case of the socialized agricultural service system". Land | https://doi.org/10.3390/land11030347
• Year 2022
  "The impact of county medical community reform on the medical service efficiency of county-level public general hospitals in China: a case study of Shanxi province". International Journal of Environmental Research and Public Health | https://doi.org/10.3390/ijerph192113827
• Year 2021
  "Factors determining consumer acceptance of biofortified food: case of zinc-fortified wheat in Pakistan’s Punjab Province". Frontiers in Nutrition | https://doi.org/10.3389/fnut.2021.647823
• Year 2021
  "COVID-19 pandemic, determinants of food insecurity, and households’ mitigation measures: a case study of Punjab, Pakistan". Health Care | https://doi.org/10.3390/healthcare9060621
• Year 2021
  "Assessments of tobacco control policy instruments status and effectiveness in Africa; a systematic literature review". Risk Management and Healthcare Policy | https://doi.org/10.2147/RMHP.S311551
• Year 2021
  "A quest for livelihood sustainability? patterns, motives and determinants of non-farm income diversification among agricultural households". Sustainability | https://doi.org/10.3390/su13169084
• Year 2020
  "Production risk and competency among categorized rice peasants: cross-sectional evidence from an emerging country". Sustainability | https://doi.org/10.3390/su12093770
• Year 2020
  "Drivers of farm households' perceived risk sources and factors affecting uptake of mitigation strategies in Punjab Pakistan: implications for sustainable agriculture". Sustainability | https://doi.org/10.3390/su12239895