BS Digital Media and Broadcast Journalism

BSDMJ

COURSE FACT

STUDY LEVEL STUDY NOTE PROGRAM DURATION CREDITS HOURS

Undergraduate

Full-Time

8 Semesters (4 Years)

132

Eligibility Criteria

Intermediate or equivalent with a minimum of 45% marks

ADP Digital Media and Broadcast Journalism

ADP Medical Imaging Sciences

ADP Nutrition and Dietetics Sciences

Master of Science in Medical Laboratory Sciences

PhD Urdu

MPhil Urdu

ADMISSIONS

OPEN 2024

OBJECTIVES

Program Mission

Our mission is to provide students with hands-on learning experience in digital media and broadcast journalism. The importance of digital media in the 21st century cannot be denied. Our program is designed to provide students with skills and knowledge that need to survive in the rapidly evolving industry. We expect our graduates to have the skills and knowledge to pursue a variety of media careers, including broadcast journalism, digital media production, and multimedia storytelling.

Program Objectives

  • Equip students with the latest technologies and trends in the industry.
  • Establish a strong foundation of journalism and media production among students.
  • Emphasize the need of Broadcast journalism and digital media in 21st century.
  • Provide students with skills and knowledge of the digital media industry.
  • Prepare students to pursue various careers including broadcast journalism, digital media production, multimedia storytelling and social media management.

ROLE AND SCOPE

Program Title Number of semesters Course category Number of courses Credit hours Internship requirement Final year project/report/ viva
BS Mass Digital Media & Broadcast Journalism 8 General 16 30 Yes Yes
Major 23 69
Allied 04 12
Specialization 04 12
Project+ Internship 02 (06+03)09
Total 49 132

Semester 1

Course Code Course Title Credit Hours Category
ISL-103 Teachings of Holy Quran with Translation I NC General
ENG-107 Functional English I 3(3-0) General
MC-121 Introduction to Digital Media 3(3-0) Major
CS-101 Application of Information & Communication Technologies 3(2-1) General
MC-122 Reporting & Journalistic Writing/Language 3(3-0) Major
GEN-104 Ideology & Constitution of Pakistan 2(2-0) General
MC-123 Media & Social Psychology 3(3-0) Major
  17  

Semester 2

Course Code Course Title Credit Hours Category
ISL-104 Teachings of Holy Quran with Translation II NC General
ISL-101 Islamic Studies 2(2-0) General
ETH-100 Ethics
ENG-108 Expository Writing 3(3-0) General
MC-124 Introduction to TV & Radio 3(3-0) Major
GEN-105 Creative Arts 2(2-0) General
PM-417 Photo Journalism 3(3-0) Major
MC-125 Digital Media Literacy 3(3-0) Major
  16  

Semester 3

Course Code Course Title Credit Hours Category
ISL-201 Teachings of Holy Quran with Translation III NC General
GEN-202 Environmental Studies 3(2-1) General
MC-221 Communication Theories 3(3-0) Major
GEN-203 Community Service Learning 2(2-0) General
MC-222 World Cinema 3(3-0) Major
STAT-301 Statistics 3(3-0) General
MC-420 Development Support Communication 3(3-0) Allied
  17  

Semester 4

Course Code Course Title Credit Hours Category
ISL-202 Teachings of Holy Quran with Translation IV NC General
MC-218 Media Laws & Ethics 3(3-0) Major
MC-213 Current Affairs 3(3-0) Major
GEN-310 Research Methodology 3(3-0) General
MC-225 Digital Marketing & Public Relations 3(3-0) Major
GEN-206 Entrepreneurship 2(2-0) General
PSY-201 Psychology 2(3-0) General
  16  

Semester 5

Course Code Course Title Credit Hours Category
MC-324 Graphic Designing & Visual Communication 3(3-0) Allied
MC-326 Media Management & Marketing 3(3-0) Allied
MC-320 Data Journalism 3(3-0) Major
MC-327 Screenplay Writing 3(3-0) Major
- Elective I 3(3-0) Specialization
  15  

Semester 6

Course Code Course Title Credit Hours Category
MC-328 TV Program Production 3(3-0) Major
MC-329 Web Designing 3(3-0) Major
MC-330 Electronic News Gathering (ENG) 3(3-0) Major
MC-331 Set Design & Floor Management 3(3-0) Major
MC-416 Media Seminar 3(3-0) Major
  15  

Semester 7

Course Code Course Title Credit Hours Category
MC-423 Streaming Platforms 3(3-0) Major
- Elective II 3(3-0) Specialization
MC-314 Contemporary World Media 3(3-0) Major
MC-419 International Media Regulations 3(3-0) Major
MC-428 Digital Media Analytics 3(3-0) Major
  15  
Summer
GEN-401 Internship 3(0-3) Compulsory
  03  

Semester 8

Course Code Course Title Credit Hours Category
- Elective III 3(3-0) Specialization
- Elective IV 3(3-0) Specialization
MC-429 2D-3D Animations 3(2-1) Major
MC-424/td> Report Writing 3(3-0) Allied
MC-430 Project 6(0-6) Compulsory
  18  
Total Courses: 49
Total Credit Hours: 132

 

Elective Courses:

Print Media

Course Code Course Title Credit Hours
PM-411 Advanced Reporting 3 (3-0)
PM-412 Newspaper Management & Production 3 (3-0)
PM-413 Effective & Concise Writing 3 (3-0)
PM-414 Opinion and Editorial Writing 3 (3-0)
PM-415 Advanced Multimedia Writing 3 (3-0)
PM-416 Advanced International News Coverage 3 (3-0)
PM-417 Photojournalism 3 (3-0)
PM-418 Newspaper Management 3 (3-0)

Electronic Media

Course Code Course Title Credit Hours
EM-411 Film Theater & Society, 3 (3-0)
EM-412 Introduction to Film Studies 3 (3-0)
EM-413 Script writing for Radio & TV 3 (3-0)
EM-414 Live/Outdoor Broadcasting 3 (3-0)
EM-415 Types of Production 3 (3-0)
EM-416 Television Commercial 3 (2-1)
EM-417 Documentary Production 3 (2-1)

Advertising & Public Relations

Course Code Course Title Credit Hours
ADV-411 Advertising –I 3 (3-0)
ADV-412 Public Relations–I 3 (3-0)
ADV-413 Advertising-II 3 (3-0)
ADV-414 Public Relations–II 3 (3-0)
ADV-415 SEO & SMO 3 (2-1)

Development Support Communication

Course Code Course Title Credit Hours
DSC-411 Mass Communication Theories, Crisis 3 (3-0)
DSC-412 Management Communication 3 (3-0)
DSC-413 International Communication 3 (3-0)
DSC-414 Communication Research Methods 3 (3-0)