BS BUSINESS ANALYTICS AND INTELLIGENCE

BSBAN

COURSE FACT
STUDY LEVEL STUDY NOTE PROGRAM DURATION CREDITS HOURS

Undergraduate

Full-Time

8 Semesters (4 Years)

132

Eligibility Criteria

Intermediate or equivalent with a minimum of 45% marks

INTRODUCTION

The BS Business Analytics and Intelligence at TUF is a four-year degree that teaches you how to use data to make companies more successful. It is designed for students who love logic and numbers and want to use them to solve business puzzles. This program turns you into a professional who can predict market trends and help leaders make the right choices for their organization’s growth

WHY CHOOSE BS BUSINESS ANALYTICS AND INTELLIGENCE?

Choosing this program at TUF gives you a unique advantage by combining management expertise with high-tech analytical tools.

  • Access to specialized business labs with the latest data visualization software.
  • Learning from faculty who are experts in both corporate strategy and data technology.
  • A curriculum that focuses on Predictive Analysis to stay ahead of competitors.
  • Opportunities to work on live projects from the banking, retail, and healthcare sectors.
  • Strong focus on transforming raw numbers into easy-to-understand business stories.

OBJECTIVES

  • Mastering the tools needed to collect and clean business data for accurate reporting.
  • Developing the ability to predict future sales and customer behavior using statistics.
  • Learning how to create visual dashboards that help managers see the Big Picture.
  • Understanding the ethics of data handling to protect sensitive business information.

CAREER SCOPE AND OPPORTUNITIES

Graduates of BS Business Analytics and Intelligence can work in various industries:

  • Strategic Business Consultant
  • Business Intelligence (BI) Analyst
  • Supply Chain Analyst
  • Market Research Specialist
  • Operations Performance Manager

PRACTICAL TRAINING, INTERNSHIPS & RESEARCH EXPOSURE

Students gain hands-on experience through:

  • Analyzing real-world business case studies to find solutions for growth.
  • Hands-on training in tools like Power BI, Tableau, and Advanced Excel.
  • Gaining corporate experience through internships in data-driven departments.
  • Working on a Final Year Project that provides a data-based solution for a local company.

Semester 1

Course Code Course Title Credit Hours Category
ISL-103 Teachings of Holy Quran I NC Compulsory
ENG-107 Functional English 3(3-0) Compulsory
GEN-104 Ideology & Constitution of Pakistan 2(2-0) Compulsory
CS-102 Application of Information & Communication Technologies 3(2-1) Compulsory
MATH-114 Business Mathematics 3(3-0) Allied
ECO-201 Micro Economics 3(3-0) Allied
MGT-111 Introduction to Business 3(3-0) Major
  17  

Semester 2

Course Code Course Title Credit Hours Category
ISL-104 Teachings of Holy Quran II NC Compulsory
ENG-108 Expository Writing 3(3-0) Compulsory
ISL-101 Islamic Studies 2(2-0) Compulsory
ETH-100 Ethics
GEN-105 Creative Arts 2(2-0) Compulsory
FIN-115 Financial Accounting 3(3-0) Major
MGT-112 Principles of Management 3(3-0) Major
MGT-113 Computer Applications in Business 3(3-1) Allied
  16  

Semester 3

Course Code Course Title Credit Hours Category
ISL-201 Teachings of Holy Quran III NC Compulsory
GEN-202 Environmental Studies 3(2-1) Compulsory
STAT-301 Statistics 3(3-0) Compulsory
GEN-203 Community Service Learning 2(2-0) Compulsory
ECO-202 Macro Economics 3(3-0) Allied
MGT-215 Fundamentals of Business Analytics 3(3-0) Major
MGT-211 Principles of Marketing 3(3-0) Major
  17  

Semester 4

Course Code Course Title Credit Hours Category
ISL-202 Teachings of Holy Quran IV NC Compulsory
GEN-310 Research Methodology 3(3-0) Compulsory
GEN-206 Entrepreneurship 2(2-0) Compulsory
PSY-201 Psychology 2(2-0) Compulsory
CS-111 Programming Fundamentals 3(2-1) Major
MGT-213 Human Resource Management 3(3-0) Major
MGT-214 Financial Management 3(3-0) Major
  16  

Semester 5

Course Code Course Title Credit Hours Category
MGT-320 Data Structures and Business Applications 3(2-1) Major
MGT-480 Database Systems 3(2-1) Major
MGT-216 Business Communications 3(3-0) Major
MGT-321 Basic Econometrics 3(2-1) Major
MKT-440 Consumer Behavior 3(3-0) Major
  15  

Semester 6

Course Code Course Title Credit Hours Category
MGT-432 Machine Learning and Business Analytics 3(2-1) Major
MGT-433 Business Data and Text Mining 3(3-0) Major
FIN-314 Business Finance 3(3-0) Major
MGT-434 Business Strategy 3(3-0) Major
- Elective-I 3(3-0) Specialization
- Elective-II 3(3-0) Specialization
  18  

Semester 7

Course Code Course Title Credit Hours Category
MGT-435 Decision Science for Business 3(3-0) Major
ENT-311 Advanced Entrepreneurship 3(3-0) Major
MGT-436 Legal and Ethical Issues in Business Analytics 3(3-0) Major
MGT-437 Business Intelligence and data Visualization 3(2-1) Major
MGT-418 Project Management 3(3-0) Major
  15  
Summer
GEN-401 Internship 3(0-3) Compulsory
  03  

Semester 8

Course Code Course Title Credit Hours Category
MGT-410 Project 6(0-6) Compulsory
MGT-438 Predictive Analytics 3(3-0) Major
- Elective-III 3(3-0) Specialization
- Elective-IV 3(3-0) Specialization
  15  
Total Courses: 49
Total Credit Hours: 132

 

 

Elective Courses:

Course Code Course Title Credit Hours
BA-311 Human Resource Analytics 3 (3-0)
BA-312 ERP Marketing 3 (3-0)
BA-313 Marketing Analytics 3 (3-0)
BA-314 Artificial Intelligence 3 (3-0)
BA-411 Finance Analytics 3 (3-0)
BA-412 Balance Score Card and Performance Management 3 (3-0)
BA-413 Big Data Analytics 3 (3-0)
BA-414 Management Information System 3 (3-0)
BA-415 Supply Chain Operations 3 (3-0)

What is BS Business Analytics and Intelligence?
It’s a 4-year undergraduate degree teaching how to analyze data and support business decisions.
Who is eligible to apply?
Students with Intermediate education (F.Sc, ICS, or equivalent) and minimum 45% marks can apply.
Does the program include practical training?
Yes, students gain hands-on experience with real datasets, analytics software, and business projects.
What career options are available after this program?
Graduates can work as business analysts, data analysts, BI specialists, or operations analysts.
What skills will I gain in BS Business Analytics and Intelligence?
Students learn data analysis, business statistics, visualization, decision-making, and practical analytics skills for real-world applications.

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