The University of Faisalabad
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The University of Faisalabad
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Dr Muhammad Rizwan Chaudhary
PhD Approved Supervisor

Dr Muhammad Rizwan Chaudhary

[email protected]

Faculty of Management Studies
National Business School
Economics and Management
Profile Information

CNIC
3610399778999

PCD Number
Foreign Degree / HEC Equivalence Certificate

Contact
+92 41 8750971-343

1
PhD Scholars
29
Publications
745
Citations
13
H-Index

Academic Information

Specialization

Economics and Management

Postdoctoral Training

Huazhong Agricultural University, China

Research Interests

Consumer Behavioral Analysis Digital Marketing and E-Commerce Business Management Production Risk and Management Food Security and Nutrition Policy Research

Research Publications

2023
"How price labeling strategy affects consumers' purchase intention? The role of perceived price difference in price assessment".

Asia Pacific Journal of Marketing and Logistics

View DOI
2022
"Role of nutrition information in acceptance and willingness to pay for biofortified cereal food: implications for better health and sustainable diet".

Nutrients

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2022
"Exploring the role of agricultural services in production efficiency in Chinese agriculture: a case of the socialized agricultural service system".

Land

View DOI
2022
"The impact of county medical community reform on the medical service efficiency of county-level public general hospitals in China: a case study of Shanxi province".

International Journal of Environmental Research and Public Health

View DOI
2021
"Factors determining consumer acceptance of biofortified food: case of zinc-fortified wheat in Pakistan’s Punjab Province".

Frontiers in Nutrition

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2021
"COVID-19 pandemic, determinants of food insecurity, and households’ mitigation measures: a case study of Punjab, Pakistan".

Health Care

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2021
"Assessments of tobacco control policy instruments status and effectiveness in Africa; a systematic literature review".

Risk Management and Healthcare Policy

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2021
"A quest for livelihood sustainability? patterns, motives and determinants of non-farm income diversification among agricultural households".

Sustainability

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2020
"Production risk and competency among categorized rice peasants: cross-sectional evidence from an emerging country".

Sustainability

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2020
"Drivers of farm households' perceived risk sources and factors affecting uptake of mitigation strategies in Punjab Pakistan: implications for sustainable agriculture".

Sustainability

View DOI

Books & Chapters

Year Title Publisher ISBN
2019 "The Future of Cross Border E-commerce". Akinik Publications New Delhi 9789353357467