Insightful seminar titled: “Marketing Challenges and Opportunities”

National Business School organized an insightful seminar titled “Seed Industry: Marketing Challenges and Opportunities” featuring esteemed guest speakers from China. Mr. Wu Zhonghua, General Manager of Hubei Allwin High-Tech Seed Co. Ltd., shared valuable insights on marketing strategies and opportunities within Asian and developing markets, emphasizing sustainable practices and the use of digital marketing tools in seed distribution networks.

Mr. Zhou Yunpeng, International Market Manager, also presented an in-depth analysis of global seed market structures, pricing trends, and key challenges facing the industry. The session provided students and faculty with a deeper understanding of the evolving dynamics of the seed industry and the role of marketing in driving sustainable growth.