BS Mass Communication

BSMC

COURSE FACT

STUDY LEVEL STUDY NOTE PROGRAM DURATION CREDITS HOURS

Undergraduate

Full-Time

8 Semesters (4 years)

132

Eligibility Criteria

lntermediate or equivalent with a minimum of 45% marks

BS Information Technology

ADP PSYCHOLOGY

Masters of Philosophy in Microbiology

MBA Executive

PhD PHYSIOLOGY

PhD Optometry

ADMISSIONS

OPEN 2024

OBJECTIVES

Introduction

BS Mass Communication program is designed to prepare students for a career in media, communications, film & TV production, and journalism. In addition to technical hands-on exposure, students also learn about media evolution through an examination of issues such as ownership, control of the media and impact of new media technologies on society. The program links theoretical knowledge and practical skills needed to perform effectively and successfully in the industry.

Program Mission

Our mission is to provide students with a comprehensive media education. We provide our students with the most up-to-date trends and technologies. We aim to encourage critical thinking, creativity, and ethical responsibility in our students in the field of mass communication. Our graduates have the opportunity to pursue a variety of media careers, including journalism, advertising, public relations, and digital media.

Program Objectives

  • Provide students with comprehensive media research training.
  • Enable students to acquire the knowledge and skills required to become successful media professionals.
  • Offer comprehensive media studies training, including up-to-date trends and technologies.
  • Offer support and resources to help students reach their goals and have a positive impact on the industry.
  • Foster critical thinking, creativity, and ethical responsibility in students.

ROLE AND SCOPE

After completing the BS Mass Communication, the students will be able to:

  • Learn latest trends in mass media as to how latest technology has changed the meaning of communication for us;
  • Analyze critically the contents of both print & electronic media;
  • Develop a practical understanding of field through internship;
  • Become media professional;
Program Title Number of semesters Course category Number of courses Credit hours Internship requirement Final year project/report/ viva
BS Mass Communication 8 General 16 30 Yes Yes
Major 23 69
Allied 04 12
Specialization 04 12
Project+ Internship 02 (06+03)09
Total 49 132

Semester 1

Course Code Course Title Credit Hours Category
ISL-103 Teachings of Holy Quran with Translation I NC Compulsory
ENG-107 Functional English I 3(3-0) Compulsory
MC-111 Introduction to Mass Communication 3(3-0) Major
CS-101 Applications of Information & Communication Technologies 3(2-1) Compulsory
MC-114 Political Science 3(3-0) Major
GEN-104 Ideology & Constitution of Pakistan 2(2-0) Compulsory
MC-112 News Writing/Reporting 3(3-0) Major
  17  

Semester 2

Course Code Course Title Credit Hours Category
ISL-104 Teachings of Holy Quran with Translation II NC Compulsory
ISL-101 Islamic Studies 2(2-0) Compulsory
ETH-100 Ethics
ENG-108 Expository Writing 3(3-0) Compulsory
MC-315 Mass Media In Pakistan 3(3-0) Major
GEN-105 Creative Arts 2(2-0) Compulsory
GEN-201 Sociology 3(3-0) Allied
ECO-203 Economics 3(3-0) Allied
  16  

Semester 3

Course Code Course Title Credit Hours Category
ISL-201 Teachings of Holy Quran with Translation III NC Compulsory
GEN-202 Environmental Studies 3(2-1) Compulsory
MC-211 Broadcast Journalism 3(3-0) Major
GEN-203 Community Service Learning 2(2-0) Compulsory
MC-113 Functional Urdu 3(3-0) Allied
STAT-301 Statistics 3(3-0) Compulsory
MC-319 National & International Affairs 3(3-0) Major
  17  

Semester 4

Course Code Course Title Credit Hours Category
ISL-202 Teachings of Holy Quran with Translation IV NC Compulsory
MC-217 Introduction to Social Media 3(3-0) Major
MC-218 Media Laws & Ethics 3(3-0) Major
GEN-310 Research Methodology 3(3-0) Compulsory
MC-311 Introduction to Advertising & PR 3(3-0) Major
GEN-206 Entrepreneurship 2(2-0) Compulsory
PSY-201 Psychology 2(2-0) Compulsory
  16  

Semester 5

Course Code Course Title Credit Hours Category
MC-320 Data Journalism 3(3-0) Major
MC-313 Communication Theories 1 3(3-0) Major
PM-417 Photo Journalism 3(3-0) Major
MC-312 Online Journalism 3(3-0) Major
- Elective I 3(3-0) Specialization
  15  

Semester 6

Course Code Course Title Credit Hours Category
MC-317 Communication Theories 2 3(3-0) Major
MC-322 Media Entrepreneurship 3(3-0) Major
MC-316 Feature Column & Editorial Writing 3(3-0) Major
MC-323 Contemporary World & Pakistani Media 3(3-0) Major
MC-416 Media Seminar 3(3-0) Major
  15  

Semester 7

Course Code Course Title Credit Hours Category
MC-417 Principles of Advertising 3(3-0) Major
- Elective II 3(3-0) Specialization
MC-419 International Media Regulations 3(3-0) Major
MC-420 Development Support Communication 3(3-0) Major
MC-421 SEO & SMO 3(3-0) Major
  15  
Summer
GEN-401 Internship 3(0-3) Compulsory
  03  

Semester 8

Course Code Course Title Credit Hours Category
- Elective III 3(3-0) Specialization
MC-414 International Communication 3(3-0) Major
- Elective-IV 3(3-0) Specialization
MC-424 Report Writing 3(3-0) Allied
MC-430 Project 6(0-6) Compulsory
  18  
Total Courses: 49
Total Credit Hours: 132

Elective Courses:

Print Media

Course Code Course Title Credit Hours
PM-411 Advanced Reporting 3(3-0)
PM-412 Newspaper Management & Production 3(3-0)
PM-413 Effective & Concise Writing 3(3-0)
PM-414 Opinion and Editorial Writing 3(3-0)
PM-415 Advanced Multimedia Writing 3(3-0)
PM-416 Advanced International News Coverage 3(3-0)
PM-417 Photojournalism 3(3-0)
PM-418 Newspaper Management 3(3-0)

Electronic Media

Course Code Course Title Credit Hours
EM-411 Film Theater & Society 3(3-0)
EM-412 Introduction to Film Studies 3(3-0)
EM-413 Script writing for Radio & TV 3(3-0)
EM-414 Live/Outdoor Broadcasting 3(3-0)
EM-415 Types of Production 3(3-0)
EM-416 Television Commercial 3(2-1)
EM-417 Documentary Production 3(2-1)

Advertising & Public Relations

Course Code Course Title Credit Hours
ADV-411 Advertising –I 3 (3-0)
ADV-412 Public Relations–I 3 (3-0)
ADV-413 Advertising-II 3 (3-0)
ADV-414 Public Relations–II 3 (3-0)
ADV-415 SEO & SMO 3 (2-1)

Development Support Communication

Course Code Course Title Credit Hours
DSC-411 Mass Communication Theories, Crisis 3 (3-0)
DSC-412 Management Communication 3 (3-0)
DSC-413 International Communication 3 (3-0)
DSC-414 Communication Research Methods 3 (3-0)