Newspaper adds TUF

BS Mass Communication

Course Facts
Study Level Study Mode Program Duration Credit Hours

Under Graduate

Full-Time

8 Semesters (4 years)

126

Eligibility Criteria

lntermediate or equivalent with a minimum of 45% marks

Objective

Introduction

BS Mass Communication program is designed to prepare students for a career in media, communications, film & TV production, and journalism. In addition to technical hands-on exposure, students also learn about media evolution through an examination of issues such as ownership, control of the media and impact of new media technologies on society. The program links theoretical knowledge and practical skills needed to perform effectively and successfully in the industry.

Objectives

The objective of this program is to provide students with a creative, diverse, and challenging academic environment that encourages risk-taking and promotes an examination of human values, cultural differences, and social questions and to prepare students for areas in the print and telecommunications media sectors.

Role and Scope

After completing the BS Mass Communication, the students will be able to:

  • Learn latest trends in mass media as to how latest technology has changed the meaning of communication for us;
  • Analyze critically the contents of both print & electronic media;
  • Develop a practical understanding of field through internship;
  • Become media professional;

Scheme of studies

Semester 1

Course Code Course Title Credit Hours Nature
ISL-101 Islamic Studies-1 2(2-0) Compulsory
ISL-103 Teaching of Holy Quran with Translation I 1(1-0) Compulsory
MC-111 Introduction to Mass Communication 3(3-0) Foundation
ENG-101 English–I 3(3-0) Compulsory
CS-101 Introduction to Information & Communication Technology 3(3-0) Compulsory
GEN-104 Political Science 3(3-0) General
  Credit Hours   15

Semester 2

Course Code Course Title Credit Hours Nature
ISL-104 Teaching of Holy Quran with Translation II 1(1-0) Compulsory
GEN-106 Geography 3(3-0) General
MC-112 News Writing (English/Urdu) 3(3-0) Foundation
ENG-102 English–II 3(3-0) Compulsory
PS-101 Pakistan Studies 2(2-0) Compulsory
MC-113 Functional Urdu 3(3-0) Foundation
STAT-301 Statistics 3(3-0) General
  Credit Hours   19

Semester 3

Course Code Course Title Credit Hours Nature
ISL-201 Teaching of Holy Quran with Translation III 1(1-0) Compulsory
MC-211 Broadcast Journalism (TV & Radio) 3(3-0) Foundation
MC-212 Editing News/Copy Editing (English/Urdu) 3(3-0) Foundation
MC-213 Current Affairs 3(3-0) Foundation
ENG-201 English –III 3(3-0) Compulsory
ECO-203 Economics 3(3-0) General
PSY-201 Psychology 3(3-0) General
  Credit Hours   19

Semester 4

Course Code Course Title Credit Hours Nature
ISL-202 Teaching of Holy Quran with Translation IV 1(1-0) Compulsory
MC-214 Reporting & Editing Workshop(English/Urdu) 3(3-0) Major
MC-215 Media Ethics and Law 3(3-0) Major
MC-216 Introduction to Film & Theater Studies 3(3-0) Major
GEN-201 Sociology 3(3-0) General
  Credit Hours   13

 

Semester 5

Course Code Course Title Credit Hours Nature
MC-311 Introduction to Advertising and PR 3(3-0) Foundation
MC-312 Online journalism 3(3-0) Major
MC-313 Communication Theories-I 3(3-0) Major
MC-314 Contemporary World Media 3(3-0) Foundation
MC-315 Mass Media in Pakistan 3(3-0) Foundation
  Credit Hours   15

Semester 6

Course Code Course Title Credit Hours Nature
MC-316 Feature, Column & Editorial Writing 3(3-0) Major
MC-317 Communication Theories-II 3(3-0) Major
MC-318 Foundation of Behavioral Research–I 3(3-0) Major
MC-319 National & International Affairs 3(3-0) Foundation
  Credit Hours   15

Semester 7

Course Code Course Title Credit Hours Nature
MC-411 Foundation of Behavioral Research-II 3(3-0) Major
MC-412 Development Communication/DSC 3(3-0) Major
MC-413 Internship 3(3-0) Major
  Specialized Sequence Subject-I 3(3-0) Elective courses with in the major
  Specialized Sequence Subject-II 3(3-0) Elective courses with in the major
  Credit Hours   15

 

Semester 8

Course Code Course Title Credit Hours Nature
MC-414 International Communication 3(3-0) Major
MC-415 Final project/Research Report 3(3-0) Major
MC-416 Media seminar 3(3-0) Major
  Specialized Sequence Subject-I 3(3-0) Elective courses with in the major
  Specialized Sequence Subject-II 3(3-0) Elective courses with in the major
  Credit Hours   15

 

Elective Courses:

 

Print Media

Specialization Course Code Subject CH Nature
Print Media PM-411 Advanced Reporting 3 (3-0) Elective courses with in the major
PM-412 Newspaper Management & Production 3 (3-0) Elective courses with in the major
PM-413 Effective & Concise Writing 3 (3-0) Elective courses with in the major
PM-414 Opinion and Editorial Writing 3 (3-0) Elective courses with in the major
PM-415 Advanced Multimedia Writing 3 (3-0) Elective courses with in the major
PM-416 Advanced International News Coverage 3 (3-0) Elective courses with in the major
PM-417 Photojournalism 3 (3-0) Elective courses with in the major
Electronic Media PM-411 Film Theater & Society, 3 (3-0) Elective courses with in the major
EM-412 Introduction to Film Studies 3 (3-0) Elective courses with in the major
EM-413 Script writing for Radio & TV 3 (3-0) Elective courses with in the major
EM-414 Live/Outdoor Broadcasting 3 (3-0) Elective courses with in the major
EM-415 Types of Production 3 (3-0) Elective courses with in the major
Advertising & Public Relations ADV-411 Advertising –I 3 (3-0) Elective courses with in the major
ADV-412 Public Relations–I 3 (3-0) Elective courses with in the major
ADV-413 Advertising-II 3 (3-0) Elective courses with in the major
ADV-414 Public Relations–II 3 (3-0) Elective courses with in the major
Development Support Communication DSC-411 Mass Communication Theories, Crisis 3 (3-0) Elective courses with in the major
DSC-412 Management Communication 3 (3-0) Elective courses with in the major
DSC-413 International Communication 3 (3-0) Elective courses with in the major
DSC-414 Communication Research Methods 3 (3-0) Elective courses with in the major