BS Business Analytical






8 Semesters (4 Years)


Eligibility Criteria

Intermediate or equivalent with a minimum of 45% marks


Program Mission

The program’s mission is to develop professionals who are capable of leading, managing, and applying decision-making skills using contemporary approaches of business analytics.

Program Objectives

  • To get deeper understanding of the business functions.
  • To apply data analysis techniques to sole the business challenges.
  • To effectively manage and interpret data for decision making.
  • To be able to answer business questions using a great amount of organization’s data.
  • To build and enhance Business Intelligence and analytics capabilities by adapting the appropriate technology and software solutions.
  • To improve business-related decision-making skills by exploring and mining data from various aspects.
  • To communicate technical results and recommendations to a non-technical audience.


Program Title Number of semesters Course category Number of courses Credit hours Internship requirement Final year project/report/ viva
Bachelor of Science (Business Analytics) 8 Major 23 69 Yes Yes
Allied 04 12
Specialization 04 12
General/Compulsory 16 30
Project+ Internship 02 (06+03)09
Total 49 132

Semester 1

Course Code Course Title Credit Hours Category
ISL-103 Teachings of Holy Quran I NC Compulsory
ENG-107 Functional English 3(3-0) Compulsory
GEN-104 Ideology & Constitution of Pakistan 2(2-0) Compulsory
CS-102 Application of Information & Communication Technologies 3(2-1) Compulsory
MATH-114 Business Mathematics 3(3-0) Allied
ECO-201 Micro Economics 3(3-0) Allied
MGT-111 Introduction to Business 3(3-0) Major

Semester 2

Course Code Course Title Credit Hours Category
ISL-104 Teachings of Holy Quran II NC Compulsory
ENG-108 Expository Writing 3(3-0) Compulsory
ISL-101 Islamic Studies 2(2-0) Compulsory
ETH-100 Ethics
GEN-105 Creative Arts 2(2-0) Compulsory
FIN-115 Financial Accounting 3(3-0) Major
MGT-112 Principles of Management 3(3-0) Major
MGT-113 Computer Applications in Business 3(3-1) Allied

Semester 3

Course Code Course Title Credit Hours Category
ISL-201 Teachings of Holy Quran III NC Compulsory
GEN-202 Environmental Studies 3(2-1) Compulsory
STAT-301 Statistics 3(3-0) Compulsory
GEN-203 Community Service Learning 2(2-0) Compulsory
ECO-202 Macro Economics 3(3-0) Allied
MGT-215 Fundamentals of Business Analytics 3(3-0) Major
MGT-211 Principles of Marketing 3(3-0) Major

Semester 4

Course Code Course Title Credit Hours Category
ISL-202 Teachings of Holy Quran IV NC Compulsory
GEN-310 Research Methodology 3(3-0) Compulsory
GEN-206 Entrepreneurship 2(2-0) Compulsory
PSY-201 Psychology 2(2-0) Compulsory
CS-111 Programming Fundamentals 3(2-1) Major
MGT-213 Human Resource Management 3(3-0) Major
MGT-214 Financial Management 3(3-0) Major

Semester 5

Course Code Course Title Credit Hours Category
MGT-320 Data Structures and Business Applications 3(2-1) Major
MGT-480 Database Systems 3(2-1) Major
MGT-216 Business Communications 3(3-0) Major
MGT-321 Basic Econometrics 3(2-1) Major
MKT-440 Consumer Behavior 3(3-0) Major

Semester 6

Course Code Course Title Credit Hours Category
MGT-432 Machine Learning and Business Analytics 3(2-1) Major
MGT-433 Business Data and Text Mining 3(3-0) Major
FIN-314 Business Finance 3(3-0) Major
MGT-434 Business Strategy 3(3-0) Major
- Elective-I 3(3-0) Specialization
- Elective-II 3(3-0) Specialization

Semester 7

Course Code Course Title Credit Hours Category
MGT-435 Decision Science for Business 3(3-0) Major
ENT-311 Advanced Entrepreneurship 3(3-0) Major
MGT-436 Legal and Ethical Issues in Business Analytics 3(3-0) Major
MGT-437 Business Intelligence and data Visualization 3(2-1) Major
MGT-418 Project Management 3(3-0) Major
GEN-401 Internship 3(0-3) Compulsory

Semester 8

Course Code Course Title Credit Hours Category
MGT-410 Project 6(0-6) Compulsory
MGT-438 Predictive Analytics 3(3-0) Major
- Elective-III 3(3-0) Specialization
- Elective-IV 3(3-0) Specialization
Total Courses: 49
Total Credit Hours: 132



Elective Courses:

Course Code Course Title Credit Hours
BA-311 Human Resource Analytics 3 (3-0)
BA-312 ERP Marketing 3 (3-0)
BA-313 Marketing Analytics 3 (3-0)
BA-314 Artificial Intelligence 3 (3-0)
BA-411 Finance Analytics 3 (3-0)
BA-412 Balance Score Card and Performance Management 3 (3-0)
BA-413 Big Data Analytics 3 (3-0)
BA-414 Management Information System 3 (3-0)
BA-415 Supply Chain Operations 3 (3-0)