8 Semesters (4 Years)


Eligibility Criteria

Intermediate or equivalent with a minimum 45% marks


ADP English Language & Literature

Masters of Philosophy in Microbiology

MBA Executive


PhD Optometry


OPEN 2024


The Bachelor of Business Administration (BBA) program aims at developing students’ intellectual ability, executive personality, and managerial skills through an appropriate blending of business and general education. The program assists the student in understanding and developing the unique leadership qualities required for successfully managing business functions, an organizational unit, or an enterprise. The specific objectives of the program are to

• Produce up-to-date, assertive, and effective executives for business and other organizations

• Prepare students for higher studies in business in Pakistan as well as abroad.

Program Mission

To innovate academic leadership, while creating value for business and society by disseminating the science, skills and practice of management.

Program Objectives

  • Students will develop an aptitude for research and continuous learning by developing new skills through critical thinking that will help them in solving contemporary challenges in business and managerial continuum.
  • Students will attain competencies of innovative thinking to pursue entrepreneurship.
  • Through active engagements with curricular and co-curricular activities, student will acquire team working skills as well as leadership qualities cognizant of a holistic business environment.


The BBA program caters to career dreams realization of the bright young students who have completed twelve years of education and are eager for a career education in business or other professions. They come from various educational backgrounds-arts, science, commerce, engineering, etc. The students are trained to achieve excellent academic record and strong motivation for achievement. The BBA degree gives its holder an edge in the job market by opening more opportunities. BBA scope in Pakistan is fairly broad. The BBA degree gives its holder an edge in the job market by opening more opportunities. The program enables the graduates to fulfill responsibilities for management and personal development. Internship of 6 to 8 week duration is mandatory for each student. This may be completed during summer session after 6th semester or at the end of the course work.

Program Title Number of semesters Course category Number of courses Credit hours Internship requirement Final year project/report/ viva
Bachelor of Business Administration (BBA) 8 Major 23 69 Yes Yes
Allied 04 12
Specialization 04 12
General/Compulsory 16 30
Project+ Internship 02 (06+03)09
Total 49 132

Semester 1

Course Code Course Title Credit Hours Category
ISL-103 Teachings of Holy Quran I NC Compulsory
ENG-107 Functional English 3(3-0) Compulsory
GEN-104 Ideology & Constitution of Pakistan 2(2-0) Compulsory
CS-102 Application of Information & Communication Technologies 3(2-1) Compulsory
MATH-114 Business Mathematics 3(3-0) Allied
ECO-201 Micro Economics 3(3-0) Allied
MGT-111 Introduction to Business 3(3-0) Major

Semester 2

Course Code Course Title Credit Hours Category
ISL-104 Teachings of Holy Quran II NC Compulsory
ENG-108 Expository Writing 3(3-0) Compulsory
ISL-101 Islamic Studies 2(2-0) Compulsory
ETH-100 Ethics
GEN-105 Creative Arts 2(2-0) Compulsory
FIN-112 Financial Accounting-I 3(3-0) Major
MGT-112 Principles of Management 3(3-0) Major
MGT-113 Computing Applications in Business 3(2-1) Allied

Semester 3

Course Code Course Title Credit Hours Category
ISL-201 Teachings of Holy Quran III NC Compulsory
GEN-202 Environmental Studies 3(2-1) Compulsory
STAT-301 Statistics 3(3-0) Compulsory
GEN-203 Community Service Learning 2(2-0) Compulsory
ECO-202 Macro Economics 3(3-0) Allied
FIN-211 Financial Accounting-II 3(3-0) Major
MGT-211 Principles of Marketing 3(3-0) Major

Semester 4

Course Code Course Title Credit Hours Category
ISL-202 Teachings of Holy Quran IV NC Compulsory
GEN-310 Research Methodology 3(3-0) Compulsory
GEN-206 Entrepreneurship 2(2-0) Compulsory
PSY-201 Psychology 2(2-0) Compulsory
MGT-212 Business Communication 3(3-0) Major
MGT-213 Human Resource Management 3(3-0) Major
MGT-214 Financial Management 3(3-0) Major

Semester 5

Course Code Course Title Credit Hours Category
MGT-422 Corporate Finance 3(3-0) Major
MGT-423 Operations Research 3(3-0) Major
MGT-424 Marketing Research 3(3-0) Major
MGT-315 Management Information Systems 3(3-0) Major
MGT-314 Supply Chain Management 3(3-0) Major

Semester 6

Course Code Course Title Credit Hours Category
MGT-383 Information Technology Innovations in Business 3(3-0) Major
MGT-316 Organizational Behavior 3(3-0) Major
MGT-318 Total Quality Management 3(3-0) Major
GEN-410 International Business 3(3-0) Major
- Elective-I 3(3-0) Specialization
- Elective-II 3(3-0) Specialization

Semester 7

Course Code Course Title Credit Hours Category
MGT-413 Business Ethics & CSR 3(3-0) Major
MGT-414 Marketing Management 3(3-0) Major
MGT-421 Business Law 3(3-0) Major
MGT-411 Statistical Tools for Research 3(3-0) Minor
MGT-317 Operations Management 3(3-0) Major
GEN-401 Internship 3(0-3) Compulsory

Semester 8

Course Code Course Title Credit Hours Category
MGT-410 Project 6(0-6) Compulsory
MGT-412 Strategic Management 3(3-0) Major
- Elective-III 3(3-0) Specialization
- Elective-IV 3(3-0) Specialization
Total Courses: 49
Total Credit Hours: 132


Elective Courses :

Human Resource Management

Course Code Course Title Credit Hours
Group I
HRM-311 Human Resource Development 3 (3-0)
HRM-313 Human Resource Analytics 3 (3-0)
Group 2
HRM-312 Performance Management System 3 (3-0)
HRM-411 Employee Relation and Description 3 (3-0)
Group 3
HRM-412 Career Development 3 (3-0)
HRM-414 Compensation Management 3 (3-0)
Group 4
HRM-428 International Human Resource Management 3 (3-0)
HRM-429 Knowledge & Change Management 3 (3-0)



Course Code Course Title Credit Hours
Group 1
MKT-311 Export Marketing 3 (3-0)
MKT-312 Consumer Behavior 3 (3-0)
Group 2
MKT-313 Advertising 3 (3-0)
MKT-319 Sales Management 3 (3-0)
Group 3
MKT-411 International Marketing 3 (3-0)
MKT-412 Services Marketing 3 (3-0)
Group 4
MKT-413 E-Marketing 3 (3-0)
MKT-414 Digital Marketing 3 (3-0)



Course Code Course Title Credit Hours
Group 1
FIN-315 Investment Banking 3 (3-0)
FIN-316 Treasury and Fund Management 3 (3-0)
Group 2
FIN-321 Financial Risk Management 3 (3-0)
FIN-322 Investment and Portfolio Management 3 (3-0)
Group 3
FIN-415 Advance Corporate Finance 3 (3-0)
FIN-421 Islamic Banking Practices 3 (3-0)
Group 4
FIN-418 Behavioral Finance 3 (3-0)
FIN-419 International Banking 3 (3-0)



Course Code Course Title Credit Hours
Group 1
ENT-311 Advanced Entrepreneurship 3 (3-0)
ENT-312 Islamic Entrepreneurship 3 (3-0)
Group 2
ENT-313 Digital Entrepreneurship 3 (3-0)
ENT-314 HealthCare Entrepreneurship 3 (3-0)
Group 3
ENT-411 Corporate Entrepreneurship 3 (3-0)
ENT-412 Contemporary Issues in Entrepreneurship 3 (3-0)
Group 4
ENT-413 Social Entrepreneurship 3 (3-0)
ENT-414 Educational Entrepreneurship 3 (3-0)