ADP (Mass Communication)

ADPMC

COURSE FACT

STUDY LEVEL STUDY NOTE PROGRAM DURATION CREDITS HOURS

Undergraduate

Full-Time

4 Semesters (2 Years)

66

Eligibility Criteria

Intermediate or equivalent with a minimum of 35% marks

OBJECTIVES

Program Mission

Our mission is to build up successful media professionals in journalism, public relations, advertising, and digital media. We provide students with a strong foundation in mass communication with the latest trends and technologies. Providing our students with support and resources to achieve their goals is our primal target/purpose. Our graduates are well equipped with the skills and knowledge to pursue a media career.

Program Objectives

  • To comprehensive education in mass communication.
  • To become successful media professionals.
  • To learn latest trends and technologies in the field.
  • To Guarantee success in today’s media landscape.
  • To provide career opportunities in Journalism, Public relations, Advertising, and Digital media.
  • To induce critical thinking towards media industry.

ROLE AND SCOPE

Program Title Number of semesters Course category Number of courses Credit hours Internship requirement Final year project/report/ viva
ADP Media & Communication Sciences (ADP MCS) 4 Major 10 30 Yes No
Allied 02 06
General 16 30
  Total 28 66  

Semester 1

Course Code Course Title Credit Hours Category
ISL-103 Teachings of Holy Quran with Translation I NC Compulsory
ENG-107 Functional English I 3(3-0) Compulsory
MC-111 Introduction to Mass Communication 3(3-0) Major
CS-101 Application of Information & Communication Technologies 3(2-1) Compulsory
MC-114 Political Science 3(3-0) Major
GEN-104 Ideology & Constitution of Pakistan 2(2-0) Compulsory
MC-112 News Writing/Reporting 3(3-0) Major
  17  

Semester 2

Course Code Course Title Credit Hours Category
ISL-104 Teachings of Holy Quran with Translation II NC Compulsory
ISL-101 Islamic Studies 2(2-0) Compulsory
ETH-100 Ethics
ENG-108 Expository Writing 3(3-0) Compulsory
MC-315 Mass Media In Pakistan 3(3-0) Major
GEN-105 Creative Arts 2(2-0) Compulsory
GEN-201 Sociology 3(3-0) Major
ECO-203 Economics 3(3-0) Allied
  16  

Semester 3

Course Code Course Title Credit Hours Category
ISL-201 Teachings of Holy Quran with Translation III NC Compulsory
GEN-202 Environmental Studies 3(2-1) Compulsory
MC-211 Broadcast Journalism 3(3-0) Major
GEN-203 Community Service Learning 2(2-0) Compulsory
MC-113 Functional Urdu 3(3-0) Allied
STAT-301 Statistics 3(3-0) Compulsory
MC-319 National & International Affairs 3(3-0) Major
  17  

Semester 4

Course Code Course Title Credit Hours Category
ISL-202 Teachings of Holy Quran with Translation IV NC Compulsory
MC-217 Introduction to Social Media 3(3-0) Major
MC-218 Media Laws & Ethics 3(3-0) Major
GEN-310 Research Methodology 3(3-0) Compulsory
MC-311 Introduction to Advertising & PR 3(3-0) Major
GEN-206 Entrepreneurship 2(2-0) Compulsory
PSY-201 Psychology 2(2-0) Compulsory
  16  
Total Courses: 28
Total Credit Hours: 66