Bachelor of Visual Communication Design


The program is developed to achieve the following objectives:

  • To generate an extensive coherent body of knowledge, with depth in the underlying principles and concepts of interdisciplinary subjects including creative coding, photography and animation, editorial, advertising, illustration, publishing, interactive, new media, packaging, identity, experience, motion graphics, installations and exhibitions.

  • To develop cognitive skills of individuals to critically analyze, consolidate and synthesize knowledge to identify and solve problems with intellectual independence and cultivate communication skills to present coherent and independent exposition of knowledge and ideas.

  • To reflect the application of acquired knowledge and technical skills with responsibility and accountability for own learning and professional practice and in collaboration with others within broad parameters.

  • To demonstrate a sound and critical understanding of various theories of visual design and their relationship to design history, design practice and broader theories of culture and knowledge and its implications in exploring design situations and outcomes for a range of contemporary scenarios.

  • To curate skills and knowledge of the practices, languages, forms, materials, technologies and techniques in the visual communication design discipline and apply these relevant skills and knowledge to produce and realize works, artefacts and forms of design expression through creative, critical and reflective thinking and practice.

Role and Scope

The University of Faisalabad offers a 4 year Bachelor of Design degree in Visual Communication, a visionary professional program addressing to the advanced scope of communication technologies and traditional and emerging design practices developing visual languages that allow to work across digital, physical and analogue media.

The degree offers an array of tools, strategies and design thinking methodologies over the period of 8 semesters that enable students to become adaptive, multidisciplinary communications designers.

Specialized visual design skills are employed in a range of careers such as graphic design, app design, illustration, concept art, games design, web design, typography, animation, advertising, UX design and visual storytelling.

After the completion of the bachelor programs students will be equipped to create visual materials across a variety of visual formats and channels including broadcast, web, film, television, advertising, publishing, and game industry.

semesters and courses

  • Duration

    8 Semesters, 4 years

  • Eligibility

    Intermediate with minimum 50% marks or its equivalent

  • credit hours


  • Fee Rs



Semester 1

Course Code Course Title Credit Hours
ENG-111 Functional English –I 3(3-0)
IS-112 Islamic Studies 2(2-0)
IT-113 Introduction to Computing 3(2-1)
FHD-115 Free Hand Drawing-I 2(0-2)
BOD-116 Basics of Design-I 4(1-3)
HA-117 History of Art-I 2(0-2)
TD-118 Technical Drawing 2(0-2)
  Credit Hours 18

Semester 2

Course Code Course Title Credit Hours
ENG-121 Functional English –II 3(3-0)
PS-122 Pakistan Studies 2(2-0)
FVD-123 Fundamentals of Visual Communication Design 3(2-1)
FHD-122 Free Hand Drawing-II* 2(0-2)
BOD-125 Basics of Design-II* 4(1-3)
HA-126 History of Art-II 2(2-0)
DC-127 Digital Communication - I 2(0-2)
  Credit Hours 18

Semester 3

Course Code Course Title Credit Hours
VCD-231 Visual Communication Design Studio - I* 4(1-3)
ENG-211 Oral Communication 3(3-0)
DM-233 Design in Motion-I 2(1-1)
MT-234 Material & Technologies-I 2(2-0)
PG-235 Photography I 2(1-1)
ID-236 Illustration Design 3(1-2)
DC-237 Digital Communication - II* 2(0-2)
  Credit Hours 18

Semester 4

Course Code Course Title Credit Hours
VCD-241 Visual Communication Design Studio - II* 4(1-3)
ADC-242 Advanced Digital Communication-I 2(0-2)
DM-243 Design in Motion-II 2(1-1)
MT-244 Material & Technologies – II* 2(2-0)
TD-245 Typography Design 3(2-1)
CD-246 Character Design 3(2-1)
  Credit Hours 16


Semester 5

Course Code Course Title Credit Hours
VCD-351 Visual Communication Design Studio - III* 4(1-3)
ADC-352 Advanced Digital Communication-II* 2(0-2)
ANT-353 Design Anthropology 3(3-0)
WDI-354 Web Design & Interactivity - I 3(1-2)
AD-355 Animation Design 3(2-1)
DS-356 Design Seminar 3(2-1)
  Credit Hours 18

Semester 6

Course Code Course Title Credit Hours
VCD-361 Visual Communication Design Studio - IV* 4(1-3)
CAD-362 20th Century Art & Design 3(2-1)
MM-363 Marketing and Merchandising 3(2-1)
WDI-364 Web Design & Interactivity - II 3(1-2)
ID-324 Research Methodology 3(2-1)
  Credit Hours 16

Semester 7

Course Code Course Title Credit Hours
VCD-471 Visual Communication Design Studio - V* 8(0-8)
ID-413 Professional Practice & Ethics 3(3-0)
MGT-474 Entrepreneurship 3(3-0)
ES-474 Elective Subjects 3(2-1)
  Credit Hours 17


Semester 8

Course Code Course Title Credit Hours
VCD-481 Visual Communication Design Studio - VI* 8(0-8)
MGT-401 Project Management 3(3-0)
  Credit Hours 11
  Total Credit Hours: 132