Small and Medium Enterprise Management


The purpose of this course is to provide students an introduction to SME especially related to micro and macro SME theory and issues with a proper understanding of core concepts. Micro SME Management examines how consumers and firms make decisions and how they interact with each other in markets. The major areas of focus will be supply and demand analysis. On the other hand, Micro SME Management deals with broad economic aggregates such as national income, the overall level of prices, unemployment and the money supply. The major areas of focus will be measurement of gross national product, consumption function, saving, the inputs market, goods market, money market, and economic growth.  Business cycles will also be discussed. After defining key variables such as output, pricing strategy and SME Management mediums, SME Management around the world, attracting customers, and exchange rate etc., we will develop various theoretical frameworks to formalize the relationships between these variables.  The equilibrium AD-AS model will be covered with some basic applications. We will also discuss some of the readings and articles from specified journals, surveys, reports and newspapers especially on Pakistan’s Markets. This course aims to provide a solid understanding of basic economic principles and the ability to apply these tools and ideas in the fields of SME Management, business portfolio..


  • By the end of the course, students will possess a clear understanding of how the SME Management theory of both micro & micro SME Management explains the SME Management problems faced by individual and economies with agents such as consumers, firms and factors of production as well as the situation of an economy. Upon completion of the course it is expected that students should be able to:
  • understand the basic concepts of SME Management and various issues in the theory of micro & macro SME Management at a level appropriate for a first year business studies at graduate level
  • understand the microeconomic models of SME Management and Segmentation in the world of SME Management, consumer and firm’s behaviour and market structures
  • understand the basic structure of the Practical SME Management in terms of External Environment
  • understand the forces determining SME Management
  • Current pattern of SME Management in Pakistan
  • Establish a framework of basic SME Management theory which can be extended and applied at later stages of the degree program.
  • understand the SME Management related news and issues
  • provide an insight into the major policy debates in the field of  business and SME Management

Prerequisite(s): None

Recommended Text Books:

S.No. Title Author(s) Assigned Code
1 SME Management J.W Petty and CW Moore 7th Version
2 Principles of SME Management Agarwal and Krishna Book 2





The SME Management Imperative

The economic perspective (scarcity & choice, rational behavior, marginalism), why study SME Management, economic methodology, International  Marketing, Importance of SME Management

Ch 2



The Growth of SME sector


The foundation of SME Management and its growth in Europe,America and the third world countries
Ch 3






HRM and OB practices in SME sector


Ch 4



Marketing and SME


Market Research System

Market Productivity

Demand Measurement

(Week 5) Case Study from “Banker to the Poor” The idea of SME which won Noble Prize

Ch 6

(Week 6)

Economic theories and SME


Adam Smith theories and Laws of Economics and their practical application in SME

Ch 7

(Week 7)


Finance and SME

How to cover Financial aspects of SME

Cost,Budget and forecasting

Ch 10

(Week 8)

Theories Regarding SME What management gurus says about SME sector

A critical look on SME development in Bangladesh,India,Nepal and Pakistan


Ch 12

(Week 9)


SME a fall in present Era


How its decline effect economy and unemployment in the country?

Ch 13

(week 10)


How SME can be created ?


The real plan to develop SME covering every sector
Ch 17

(Week 11)

Global impact of SME


Globalization and SME
Week 12 Case Study from “Banker to the Poor” The Aspect of Bangladesh’s Economy and its impact on the growth of SME sector
Week 13 Case Study from “Banker to the Poor” Case Study relevant to the creation of home base industry in 3rd World countries
Week 14 Case Study from “Banker to the Poor” How the SME model of Bangladesh is related with Pakistan
Week 15 Case Study from “Banker to the Poor” SME sector’s rise in the world but fall in Pakistan
Week 16 Case Study from “Banker to the Poor” An overview of the book with a birds eye view

Recommended Practical Topics

1 SME Management: + SMEDAs Annual Reports Dr.Kamran Raza
2 The Great Depression: Causes and Impact”, Gillase and Brown
3 Pakistan Economic Survey, Ministry of Finance Government of Pakistan (2008)
5 There are several web sites that have interesting economic/business information and analysis. These are some useful international and Pakistani web sites/links for your interest and research in the course.

(State Bank of Pakistan)

“Banker to the Poor” by DR Muhammad Younis (Noble Price Winner) (Pakistan Institute of Development SME Management), (Financial Times) (Business Week)