Marketing management is a business discipline. It focuses in real time market techniques and also to manage the organizational resources. Due to globalization and rising competition in the markets, tends the organizations towards the international markets. Marketing manager play an important role to design the future strategies especially at corporate level.
After studding this course the students will be able to understand the potential role of management in domestics and international markets and factors that effects on the potential markets. This course also provide analytical approach for students to evaluate market according to customers’ needs and teach in a particle ways to manage the organization recourses to full fill the market demands by analyzing the different aspects.