In today’s highly competitive economic environment having the right IT in business is a critical element of success. All businesses deal with some of the new technology whether it is just a basic computer system or highly sophisticated software to track sales from the time the initial contact is made until they close. Finding the right IT personnel or company to provide the right systems is not as hard as it may first appear.
In the last decade, many startup e-commerce companies have rapidly stolen market share from traditional retailers and service providers, pressuring these established traditional players to deploy their own commerce websites or to alter company strategy in retaliation. This effect is most pronounced in travel services and consumer electronics. According to comScore, online leisure travel bookings reached about $51B in 2005, or 44% of all online sales, which were around $122B in the same year. Roughly 30% of all travel bookings currently occur online. Consumer electronics, which includes the purchase of digital cameras, mobile phones, and home PC’s, accounted for nearly $26B of worldwide e-commerce sales occurring in 2006, according to the NPD Group. As traditional brick and mortar firms continue to lose market share to e-commerce players, they will likely see continued declines in their revenues, operating margins, and profits. It is important to note that most e-commerce players are at a competitive advantage to retailers. They have lower operating expenses and better inventory management due to operating in a virtual commerce environment. For example, Amazon.com (AMZN) has revenue per employee of nearly $850k while its retail counterpart, Best Buy (BBY), generates revenue per employee of only $270k. Clearly, e-commerce vendors will have the most to gain if they successfully disrupt retail customer acquisition, disinter mediate distributors/resellers, and under-price retail establishments. As a consequence of e-commerce vendor gains, financial transaction processors and parcel shipping companies are among ancillary vendors who will gain.
The objective is that the student shall get a deeper learning about IT and its role in business. The student shall learn how companies strategically use the Internet to do business and renew, improve and change their businesses and their internal operations.
AIMS AND LEARNING OUTCOMES
On completion of the course the student will:
Have learnt a general view about how companies are doing business at Internet.
Have learnt about different aspects behind the concept E-Business.
Have learnt how investments in hardware and software are changing the companies in external and internal ways.
The following generic skills are trained in the course:
The importance of conceptual development.
The skill to analyse extensive written material to reach some important conclusions.
Critical thinking – both what is positive and what is negative.
LEARNING AND TEACHING
The course is designed at a reader course with extensive literature. This means that the student must be a good reader in order to take this course. The course is full time course with English as the language of instruction.
The course is part of the field of education Social sciences (50%) and Technology (50%) and included in the subject area business Science.
Recommended Text Books:
Business Processes and Information system, Thomson Education
Gelinas, Sutton, Fedorwics
Marketing and information technologies, PITMAN Publishing
John 0 Connor, Eamomn Galvin
IT in business, Reed Education and Professional Publishing
Ch 1 (Book 1)
Introduction to IS
Ch 2 (Book 1)
Document Business process and IS
Ch 2 (Book2)
Management Information system and decision makinn
Ch 4 (Book2&1)
Ch 5 (Book1)
B2B: selling and buying in private E-market
Ch 3 (Book2)
Marketing Information system
Ch 7 (Book1)
E-supply chain, collaborative commerce, Intra business and corporate portal
Ch 8 (Book1)
Innovative EC system, form E-government and e-learning and C2C
Information technology in sales and service management
Ch 13 (Book1)
Order fulfillment , ECRM, and other supportive services
Ch 14 (Book1)
E-commerce strategy and Global RC
Ch 12 (Book3)
Managing the IS Function in a major utility
Implementing of marketing and customer information system