Introduction to Business

Course Prescription

Business success comes through effective business practices. Covers competitive

environments, goals and strategy, organisational culture and structure, marketing, and

operations management. Develops essential skills for independent thinking, carrying out

Learning Outcomes

By the end of this course it is expected that the student will be able to:

  1. Explain and apply central concepts, theories, and models in the practice of business
  2. Demonstrate awareness of interrelationships between different business functions
  3. Practice and apply higher levels of critical thinking
  4. Locate, evaluate, and use a range of appropriate business information sources
  5. Research and examine the business environment using appropriate theoretical

frameworks

  1. Apply academic processes (such as researching, referencing and paraphrasing) to

business writing tasks and assessments

Recommended Text Books

S.No.

 Title

Author(s) Assigned Code
1 Introduction to Business Saeed  Nasir SN
2 The Future of Business: 4th Edition Gitman, L. J. and McDaniel, C. GLM

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