This course provides the manager’s perspective in the fields of international payments, international trade, and the analyzation of investments. Emphasis is given to the materials and concepts that illuminate the strategies, structure, practices, and effects of multinational enterprises. The topics to be covered are: The Nature of International Business Management; Marketing to Customers with Diverse Cultural Backgrounds; Operations in Diverse Political and Legal Environments; Finance in the International Marketplace; Human Resources and Employees of Diverse Cultural Backgrounds; and Strategy and Structure of International or Global Enterprises.
INDENTED LEARNING OUTCOMES
By the end of this course it is expected that the student will be able to
Develop an understanding of the worldwide developments and foundations for international business and the cultural context for managing in an overseas environment.
Develop an understanding of the Macroeconomic and political changes that have taken place in the era of Globalization and beyond Globalization.
Investigate the political economy of international business, trade and investment.
Describe and explain trade and the investment environment in which international business transactions occur.
Develop an understanding of the global monetary framework in which international business transactions are conducted.
Develop an understanding of the Foreign Exchange Market in which international business transactions can be affected.
Develop an understanding of the benefits and risks of the global capital market on international business transactions.
Examines the strategies and structures that firms adapt in order to compete effectively in the international business environment.
Examine the strategies and functions of international management in the areas of managing political risk, negotiations, planning, organizing international operations, decision making and controlling.
Develop an understanding of the horizons of international business and Management in the areas of social responsibility and ethics in the era of globalization.
Provide a blend of solid research based information compiled with real world current events and interesting application examples that help explain and reinforce important international topics
COURSE CONTENTS Week 01, 02,
THE NATURE OF INTERNATIONAL BUSINESS
Why study global business
The process of internationalization
Theories of internationalization
Regional trading blocs
CULTURAL INFLUENCES ON INTERNATIONAL BUSINESS
Importance of culture
The elements of culture
Evaluating cultural differences
Culture and MNC‟S
Week 04, 05
THE INTERNATIONAL ECONOMIC ENVIRONMENT
International organizations (WTO, UNO, IBRD IMF,OPEL EU)
Theories of international trade
Theories of international investment.
The balance of payment
Free trade versus protection
Techniques of protection
Trade in services
THE INTERNATIONAL POLITICAL AND LEGAL ENVIRONMENT
The international legal environment
The conflict of laws
Economic and Political Integration
THE MULTINATIONAL COMPANY
The pros and cons of multinationals
Control of MNC activities
MNC conflict with national government
Techniques of host country control
The OECD codes
Week 08, 09
DIRECT FOREIGN INVESTMENT
Trends in direct foreign investment
Reasons for direct foreign investment
Strategies for direct foreign investment
Cross border mergers and takeovers
Transaction cost analysis
Week 10, 11
INTERNATIONAL TECHNOLOGY TRANSFER
Reasons for technology transfer
Licensing and franchising
Legal aspects of franchising
Protection of trade mark
International agreements concerning intellectual property
INTERNATIONAL LOGISTICS AND DISTRIBUTION
Sea transport, air transport, rail and road transport
Use of agents and distributors
Special Distribution problems
INTERNATIONAL FINANCIAL MANAGEMENT
The international monetary system
International capital markets
Management of foreign exchange risk
Bills of exchange, letters of credit and factoring
INTERNATIONAL BUSINESS ENTRIES.
Locating export markets
International marketing research
International market segmentation
Final Project (Report Submission & Presentations)
Roger Bennett. International Business 2nd edition, Financial Times Pitman publishing.
Czinkota, Michael. R Ronkainen, Ilkka.A (2001) Global Business, 3rd Edn, South- Western
Claude M. Jonnard, International Business and Trade: Theory, Practice, and Policy, International Business Series.