Business Communication

Course Overview:

Writing and speaking skills necessary for a career in management. Students polish communication strategies and methods through discussion, examples, and practice. Several written and oral assignments mostly based on material from other subjects and from career development activities are included in this course.

Communication for Managers is intended to help you think strategically about communication and aid you in improving your writing, presentation, and interpersonal communication skills within a managerial setting. We will look at a set of “best practices” or guidelines that have been derived from both research and experience, give you the opportunity to put those guidelines into practice, and provide you with feedback on your work to help you strengthen your abilities. More often than not, we will be using a workshop format that will rely heavily on discussion and in-class exercises.

Course Objectives

Good communication is one of the keys to a successful career no matter what field you choose, and many different skills contribute to a professional’s capacity to communicate well. The objective of Communication for managers is to help you improve the ability to:

  • Formulate an effective communication strategy for any message, in any medium, and in any situation.
  • Write clearly, concisely, and convincingly.
  • Create impressive formal presentations that are delivered with confidence and poise.
  • Give and receive feedback that will improve yours and other’s communication.
  • Listen for understanding.
  • Work effectively with others in small groups or teams.
  • Understand and negotiate the difference in communication between yourself and people who are not from your culture.

Improving communication is a continuous process of learning, doing, critiquing, evaluating, and doing again. It is a process that we hope will continue for you even after you complete Communication for Managers.

Course Expectations

Because so much of the class will be “hands-on” and because feedback (Teacher’s, and the feedback you give each other) is so important to improving writing and speaking, our expectations about our work together this semester include:

  • That you are committed to improving your professional effectiveness as a communicator.
  • That you are willing to share your opinions and ideas on topics presented in class.
  • That you will provide each other with clear, honest, concrete, and sensitive feedback on work that is done.
  • That any concept that is unclear or confusing will be challenged and examined. That there are no stupid questions or comments.

Part One: Introduction to Business Communication                                         (Week 01, 02)

  • Business Communication for managers

Part Two: Written Communication: Brief Messages                                         (Week 03, 04,)

  • A Strategic process of managerial writing

Part Three: Written Communication: Expand Messages

 (Week 05, 06, 07)

  • The Planning and Writing of Persuasive Proposals
  • Report Writing: From Formal Documents to short summaries

Part Four: Oral Communication

(Week 08, 09)

  • The Business Presentation
  • Meeting Management

Part Five: Reporting Case Analyses

(Week 10)

  • Analyzing a case and writing a case report
  • Discussing and presenting a case study

Part Six: Special Topics in Business Communication

 (Week 11, 12)

  • Technology-Enabled Communication
  • Employment Communication

Part Seven: Business English Seminars                                                                                

   (Week 13, 14, 15)

  • Seminar A
  • Seminar B
  • Seminar C

Recommended Readings:

Carol, M., Cram, (2007) Communicating in Business with Technology. Thomson Course Technology: Boston.

John, M., Penrose, Robert, W.,  Rasberry,  & Robert, J.,  Myers (2004) Business Communication for Managers. Thomson South-Western: Mason. 5th ed.

Reymond, V., Lesikar, & Marie, E., Flately, (2002) Basic Business Communication: Skills for Empowering the Internet Generation. McGraw-Hill Companies, Inc., 9th ed.

Buddy Krizan, Patricia Merrier, Joyce Logan, & Karen Williams, (2008) Business Communication. Thomson South-Western: Mason.

Rebbeca E. Burnett, (2001) Technical Communication. Harcourt College Publishers

 

© 2017. ALL RIGHTS RESERVED. THE UNIVERSITY OF FAISALABAD.