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The National Business School organized an insightful session on “Research in Business”, featuring Dr Muhammad Shahzad Iqbal, Assistant Professor at the National Textile University, Faisalabad, as the esteemed guest speaker. Dr M Shahzad Iqbal captivated the audience with his profound insights into business research methodologies and their practical applications in the corporate world.
The session highlighted innovative approaches to research, equipping attendees with tools for informed decision-making and fostering a culture of innovation. The event attracted a diverse audience, including business professionals, researchers, and students, all eager to deepen their understanding of how research drives strategic decision-making and contributes to business growth. This initiative reflects TUF’s commitment to empowering future leaders with knowledge and skills to excel in a dynamic business landscape.
